Purpose – The purpose of this paper is to review current literature and practices concerning the usage and consumption of Halal, within marketing and branding. Following this, the paper is to both stimulate discussions and encourage further thinking within this...

In global marketing and international management, the fields of Branding and Culture are well discussed as separate disciplines; within both academia and industry. However, there appears to be limited supporting literature, examining brands and culture as a collective discipline. In addition,...

Within Muslim countries and especially those with Arabic as their mother tongue, many products which have previously taken their halal status as a given are beginning to carry halal labelling. Furthermore, it can be observed that non-Muslim countries, which have a significant and proactive...