The concept of organisational competence is employed to develop a theoretical and practical critique of the new product development (NPD) process. Competence concepts seek to explain whole firm, rather than individual product success and exploring the impact of this different 'unit of analysis'...

Faced with the challenge of launching a new product into numerous countries, managers may view a sequential rollout as the prudent course of action. Rather than launching the product simultaneously in diverse countries, they may believe they can reduce risk by launching first in one or two...