products in EU throughout the development of a benchmarking tool. SMEs represent the greater part of European food firms and … management plays a key role in good SMEs performances in the market. The benchmarking tool, utilised to assess marketing …The purpose of this paper is to assess the marketing management capabilities of SMEs producing traditional food …

to evaluate the relationship between strategic choices and performance achieved by food SMEs, based on a set of … distinctive resources. This approach is assessed in food SMEs located in Italy, by applying a Structural Equation Model. The …

and remain successful in increasingly turbulent times, SMEs and entrepreneurs need to obtain certain success factors. One …

consumer patterns, affect especially SMEs, which are forced to develop successful strategies in order to survive on the market …. Thus, it is useful to understand the potential sources of competitive advantage for SMEs. Following the theoretical model … literature: innovation, marketing, network, and acquiring information. The analysis is carried out in 67 food SMEs located in …

The purpose of this paper is to evaluate the marketing management capabilities of SMEs producing traditional food … products, in order to analyse the market orientation of SMEs in the food industry. Following the theoretical approach of Market … sample, confirming the evidence found in economic literature concerning SMEs. Nevertheless, cluster analysis outlined a group …

SMEs, that represent the greater part of European food firms producing traditional food products (TFPs), meet … capabilities play a key role in good SMEs performance in the market. The purpose of this paper is to evaluate the marketing … capabilities of SMEs that produce TFPs. The theoretical framework considers the Market Orientation approach and marketing …