Fuentes, Christian; Hagberg, Johan - In: International Journal of Quality and Service Sciences 5 (2013) 3, pp. 290-308
based on a literature review of socio‐cultural retail studies in marketing, cultural geography, sociology, and anthropology …Purpose – The purpose of this paper is to contribute to the on‐going cultural turn in retail marketing by offering an … overview of the interdisciplinary field of socio‐cultural retailing and discussing how this body of work can contribute …