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In this paper we discuss the impact of customer satisfaction and enthusiasm on the performance of small retailers in the organic food market. The analysis of customer satisfaction and shop data confirm essential economic effects. The study is based on 948 customer interviews and an analysis of...
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The Ifamr is published quarterly by IFAMA. www.ifama.org
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The IFAMR is published quarterly by the International Food and Agribusiness Management Association. For complete library visit: www.ifama.org
Persistent link: https://www.econbiz.de/10010909677
The IFAMR is published quarterly by the International Food and Agribusiness Management Assocation. www.ifama.org
Persistent link: https://www.econbiz.de/10010909711