Banterle, Alessandro; Carraresi, Laura; Stranieri, … - European Association of Agricultural Economists - EAAE - 2008
SMEs, that represent the greater part of European food firms producing traditional food products (TFPs), meet … capabilities play a key role in good SMEs performance in the market. The purpose of this paper is to evaluate the marketing … capabilities of SMEs that produce TFPs. The theoretical framework considers the Market Orientation approach and marketing …