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Developing a manufacturer-distributor information partnership
Reddy, N. Mohan - In: Industrial marketing management : the international … 15 (1986) 2, pp. 157-163
Persistent link: https://www.econbiz.de/10001027943
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The adoption of flexible manufacturing systems in British and German companies
Aulōnitēs, Geōrgios I. - In: Industrial marketing management : the international … 15 (1986) 2, pp. 97-108
Persistent link: https://www.econbiz.de/10001027946
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Five common factors in top performing industrial firms
Hooley, Graham J. - In: Industrial marketing management : the international … 15 (1986) 2, pp. 89-96
Persistent link: https://www.econbiz.de/10001027948
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New product adoption by the buying organization : who are the real influencers?
Berkowitz, Marvin - In: Industrial marketing management : the international … 15 (1986) 1, pp. 33-43
Persistent link: https://www.econbiz.de/10001027954
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Strategies for marketing computers and related products
Samli, A. Coskun - In: Industrial marketing management : the international … 15 (1986) 1, pp. 23-32
Persistent link: https://www.econbiz.de/10001027955
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How industrial salespeople gain customer trust
Swan, John E. - In: Industrial marketing management : the international … 14 (1985) 3, pp. 203-211
Persistent link: https://www.econbiz.de/10001027968
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Interfacing and customer-facing : sales and marketing selling centers
Johnson, Jeff S.; Matthes, Joseph M.; Friend, Scott B. - In: Industrial marketing management : the international … 77 (2019), pp. 41-56
Persistent link: https://www.econbiz.de/10012004135
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Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
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Is your industrial marketing work working? : developing a composite index of market change
Nenonen, Suvi; Storbacka, Kaj; Frethey-Bentham, Catherine - In: Industrial marketing management : the international … 80 (2019), pp. 251-265
Persistent link: https://www.econbiz.de/10012064449
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Economic geography and industrial marketing views on trade shows : collective marketing and knowledge circulation
Rinallo, Diego; Bathelt, Harald; Golfetto, Francesca - In: Industrial marketing management : the international … 61 (2017), pp. 93-103
Persistent link: https://www.econbiz.de/10011704321