Hobbs, Jill E.; McDonald, Jillian; Zhang, Jing - Agricultural and Applied Economics Association - AAEA - 2012
Traceability and authenticity issues have gained increasing prominence in food markets and create both opportunities … emerging technology with the potential to deliver traceability and authenticity assurances. A key question for the food … industry in adopting new technologies is consumer acceptance. This paper explores consumer attitudes toward traceability and …