A funkcionális élelmiszerek (friss és feldolgozott) hozzáadott értéket jelentenek a fogyasztók és a termelők részére egyaránt. A funkcionális élelmiszerek értékesítésének üteme a világban és az újonnan megjelenő piacokon – köztük Magyarországon – meghaladja az...

Getting a new product adopted - even if it has obvious advantages - is difficult. Many innovations require a long period from the time they become available to the time they are widely adopted. This study was conducted to determine some characteristics of new product diffusion processes in...

Key point of the survey is represented by the fact that Hungarian agricultural products had to face turbulent market conditions, heavy concurrency and sharp import competition in the European Union. A possible way of keeping or strengthening market positions is to acquaint the values of native,...

As a consequence of the great economic and scientific development in the 2nd half of the 20th century the life expectancy was continuously increasing. The importance of the ageing but still active social group became stronger (and is getting ever stronger) on several areas of social and economic...

Some of the at home and outdoor meals in the luxury goods category can be grouped into the experience products like the meals with truffle. The truffle consuming behaviour is strongly related to the prestige (hedonist, snobbish, imitator and ostentatious) consuming motivations. We have analysed...

It is well documented that regular consumption of fresh fruit contributes to health and well being of people. However, fruit on the market does not always meet consumer expectations. Fresh as well as processed fruit consumption does not increase in Europe and even falls down in some countries....

The aim of this study is to measure the competitiveness of the South African Agricultural Sector by analysing the effects of the Trade Development and Co-operation Agreement (TDCA). In broad terms the effects are expected to be twofold: (1) increased competition on the local market by the...

In the last few decades the number of civilization diseases has surged and mortality rate caused by them has been responsible for most deaths for a long time. Researches found out that it is the new way of life of people that is responsible for it. Study outlines the reasons for the development...