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Is there Need for more Transparency and Efficiency in Cause‐related Marketing
Langen, Nina; Grebitus, Carola; Hartmann, Monika - International European Forum on Innovation and System … - 2010
relevance of Causerelated Marketing (CrM) campaigns in Germany. CrM is an increasingly applied marketing tool, where product …
Persistent link: https://www.econbiz.de/10008853577
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Is there Need for more Transparency and Efficiency in Cause‐related Marketing?
Langen, Nina; Grebitus, Carola; Hartmann, Monika - In: International Journal on Food System Dynamics 01 (2010) 4
‐related Marketing (CrM) campaigns in Germany. But research reveals that especially German consumers are sceptic with regard to the …
Persistent link: https://www.econbiz.de/10011068434
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How Much Animal Product do the Chinese Consume? Empirical Evidence from Household Surveys
Wang, Ji-Min; Zhou, Zhang-Yue; Yang, Jun - In: Australasian Agribusiness Review 12 (2004)
marketing activities. However, publications by China's State Statistical Bureau underestimate animal product consumption. Such … underestimated statistics affect policy making and marketing initiatives and also lead to the estimation of distorted parameters that …
Persistent link: https://www.econbiz.de/10010923382
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Innovation Trajectories in Honduras’ Coffee Value Chain? ‐ Public and the Private Influence on the Use of new Knowledge and Technology among Coffee Growers ‐
Fromm, Ingrid; Hartwich, Frank; Romero, Gustavo - International European Forum on Innovation and System … - 2010
coffee production and marketing. The results suggest that there are significant differences in the way that various providers …
Persistent link: https://www.econbiz.de/10008853601
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Value Creation Strategies in Credence Food Productions: The Case of Organic Farming in Italy
Pascucci, Stefano; Capitanio, Fabian; Del Giudice, Teresa - International European Forum on Innovation and System … - 2010
development measures and agro‐environmental schemes), direct marketing (i.e. short‐chains, on‐farm businesses, agro‐tourism), on …‐farm processing and being a member of a marketing and/or processing cooperative. We use data from the 2006 Italian FADN (Farm …
Persistent link: https://www.econbiz.de/10008853616
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Food Chain Actors’ Perceptions of and Adaptations to Volatile Markets: Results of a Media Analysis
von Davier, Zazie; Heyder, Matthias; Theuvsen, Ludwig - International European Forum on Innovation and System … - 2010
The volatility of agricultural markets has increased remarkably in recent years. In spite of this, the way in which supply chain actors perceive market volatility has only rarely been analyzed. This paper seeks to close this research gap by presenting empirical findings about how the volatility...
Persistent link: https://www.econbiz.de/10008853617
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Table of Contents and Front Matter
In: Agricultural and Resource Economics Review 43 (2014) 2
Persistent link: https://www.econbiz.de/10010888136
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Australia Fresh fruits and vegetables: Why do so many of them remain unbranded?
Pearson, David - In: Australasian Agribusiness Review 11 (2003)
Most fresh fruits and vegetables are unbranded. However, buyers are assisted with brands when purchasing most other grocery products. Brands have the potential to be of value to buyers and to the organisations that own them. However, research has shown that brands are only valuable to buyers...
Persistent link: https://www.econbiz.de/10010923385
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Cover and Contents Pages
2009
Includes cover page, journal info, contents page, and editorial information
Persistent link: https://www.econbiz.de/10009446503
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Abstracts of Selected Papers, NAREA Annual Meetings, Burlington, Vermont, June 7-10, 2009
In: Agricultural and Resource Economics Review 38 (2009) 2
Persistent link: https://www.econbiz.de/10008558706