Davidavičienė, Vida; Abou Fayad, Cendrella; Gergess, Marc - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 25 (2024) 1, pp. 24-35
. Adopting this approach requires fresh methods and technologies to influence behavior changes. Consequently, marketing, when … Lebanon are incorporating sustainable development principles into their marketing strategies. By studying their approaches, we … aim to identify the level of integration of sustainability within the marketing practices of these industries, identify …