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Market orientation : transforming food and agribusiness around the customer
Lindgreen, Adam (contributor) - 2010
Persistent link: https://www.econbiz.de/10010475022
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Agro business in a changing competitive environment : Campania firms' strategic, marketing and financial choices
Rossi, Matteo; Vrontis, Demetris; Thrassou, Alkis - In: World review of entrepreneurship, management and … 10 (2014) 2/3, pp. 312-333
Persistent link: https://www.econbiz.de/10010393472
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From marketing to crisis management : how key messages changed during corona pandemic in Saudi food industry
Almutairi, Faisal Abdulhadi - In: Marketing i menedžment innovacij : m&mi (2021) 2, pp. 179-190
Persistent link: https://www.econbiz.de/10013161847
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Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 73 (2018), pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
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Market orientation and new product development performance in Egyptian food industry : the mediating role of marketing technical integration
Ghonim, Mohamed A.; Elsawy, Wael Zakaria; Elsotouhy, Mohamed - In: Journal of food products marketing : innovations in … 28 (2022) 4, pp. 193-209
Persistent link: https://www.econbiz.de/10013352828
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La promotion des produits agro-alimentaires : rapport présenté au nom du Conseil Economique et Social
Lanusse-Croussé, Robert (contributor) - 1989
Persistent link: https://www.econbiz.de/10000777512
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Web marketing strategies of food producers in Italy : a competitive analysis
Annunziata, Azzurra; Vecchio, Riccardo - In: International journal of internet marketing and … 8 (2013) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10010242198
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Lokale Wettbewerbsvorteile durch regionale Vermarktungsstrategien im Agribusiness : ein konzeptioneller Ansatz
Hausladen, Helmut - In: Liberalisierung des Weltagrarhandels : Strategien und …, (pp. 571-576). 2002
Persistent link: https://www.econbiz.de/10001727268
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Integrating sustainable development into their marketing strategy : practices of Lebanese agri-food industries
Davidavičienė, Vida; Abou Fayad, Cendrella; Gergess, Marc - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 25 (2024) 1, pp. 24-35
. Adopting this approach requires fresh methods and technologies to influence behavior changes. Consequently, marketing, when … Lebanon are incorporating sustainable development principles into their marketing strategies. By studying their approaches, we … aim to identify the level of integration of sustainability within the marketing practices of these industries, identify …
Persistent link: https://www.econbiz.de/10014636097