This paper asks whether the service - dominant logic is superior to the traditional goods - dominant logic for the use of licensing to commercialize new technologies internationally – and why so. To answer this question two case of licensing float glass, a float glass manufacturing technology...

Acknowledgments -- About the editors -- About the contributors -- Introduction to the new production of users / Sampsa Hyysalo, Torben Elgaard Jensen and Nelly Oudshoorn -- Rethinking and extending theoretical approaches to the production of users in innovation -- Protecting the right to...