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~type_genre:"Glossary included"
~institution:"Pearson Deutschland GmbH"
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Marketing
-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
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Keller, Kevin Lane
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Opresnik, Marc Oliver
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2015
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14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
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