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The relationship between market share and information in a high-tech industry
Theoharakis, Vasilis; Vakratsas, Demetrios; Wong, Veronica - In: Review of marketing science 2 (2004) 3, pp. 1-12
Persistent link: https://www.econbiz.de/10003888152
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Manoeuvring towards research decline : the RAE and the decline of Britain's international research standing
Saunders, John A.; Wong, Veronica - In: European journal of marketing : EJM 45 (2011) 4, pp. 484-512
Persistent link: https://www.econbiz.de/10009010643
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Grundlagen des Marketing
Kotler, Philip; Armstrong, Gary; Wong, Veronica; … - 2011 - 5., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008657112
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Grundlagen des Marketing
Kotler, Philip; Armstrong, Gary; Saunders, John A.; … - 2003 - 3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001692370
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Grundlagen des Marketing
Kotler, Philip; Armstrong, Gary; Saunders, John A.; … - 2007 - 4., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003376374