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By referring to Means-End-Chain-Theory, we identified personal values as the actual buying motive. Since these values vary according to the consumer’s cultural background, it is expected that culture-specific values lead to culture-specific consumption patterns. To verify this proposition, we...
Persistent link: https://www.econbiz.de/10008519141
Nowadays, consumers usually do not just consider the functional use of a product. At least equally important are the emotional experiences that are tied up with the product and that are sated with non-material elements of a product. Which non-material elements of a product are considered...
Persistent link: https://www.econbiz.de/10005039428
This study examines the role that food consumer cooperatives play in the local food networks. Data are collected from three case studies with leading food cooperatives and a national survey of the general managers of food cooperatives. We identify the emerging business practices in local...
Persistent link: https://www.econbiz.de/10009326210
position in the marketing chain. This paper aims to analyze the main characteristics of the raspberry marketing chain and … marketing chain, and the second one is the assessment of the effects of introduction the quality system on the volume of … production and sales, as well as on the selling price. The research shows that the marketing chain of primary producers is short …
Persistent link: https://www.econbiz.de/10010878730
commercial farms supplying traditional marketing channel. …
Persistent link: https://www.econbiz.de/10004998954
Telecommunication and more specially mobile phones have the potential to provide solution to the existing information asymmetry in various lagging sectors like Agriculture. India’s agricultural sector suffers from low growth rates and low productivity. Issues in access to information is a week...
Persistent link: https://www.econbiz.de/10004998995
We examine the interaction of marketing channel members and the influence of these interactions on incentives …, coordination costs, and risk allocation strategies in a food marketing channel. For this purpose we specify a three-stage principal …-agent marketing channel model involving producers, wholesalers, retailers and a futures market. We compare the situation with and …
Persistent link: https://www.econbiz.de/10005797933
Western society is suffering an increasing risk regarding the food chain for several reasons. Longer geographical distances between producers and consumers, more stakeholders in the supply chain, less capacity of national governments to regulate and protect consumers due to globalisation and the...
Persistent link: https://www.econbiz.de/10005797938
The existence of an appropriate institutional framework pertaining to the financial system in agriculture, that will support efficient financial mediation, reduce transaction costs, and facilitate the farmers’ access to loaned capital on favourable terms, is considered to be an essential step...
Persistent link: https://www.econbiz.de/10008555568
This paper considers the essence, significance and necessity of application of the marketing approach, i.e. planning …, organizing and control of marketing activities in tourist and rural tourist policy, intending to add to competitiveness of the … tourism offer in Bosnia and Herzegovina. The paper elaborates theoretic and substantial aspects of marketing element in …
Persistent link: https://www.econbiz.de/10008555826