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A cross-cultural comparison of wine consumption and purchasing behaviour in Germany and Hungary
Szolnoki, Gergely; Totth, Gedeon - In: Wine Economics and Policy 9 (2020) 1, pp. 19-29
Both the German and the Hungarian wine markets belong to the "old world" European winemaking heritage and each have long winemaking traditions; however, since the 1950s, they have gone through completely different changes as political and economic circumstances greatly influenced the development...
Persistent link: https://www.econbiz.de/10014485143
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Price-related consumer discussions in China and the United States: a cross-cultural study investigating price perceptions and word-of-mouth transmission
Schneider, Sebastian - In: Journal of Revenue and Pricing Management 21 (2021) 3, pp. 274-290
Prices are among the most frequently discussed topics in consumer research. Although word-of-mouth is known to be highly influential and it is considered to be of growing importance, previous research has largely neglected price-related word-of-mouth, especially in a cross-cultural context. The...
Persistent link: https://www.econbiz.de/10014501776
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Perceptions of gender equality in post-crisis Europe
Soboleva, Natalia - In: European Journal of Government and Economics (EJGE) 6 (2017) 1, pp. 59-77
The paper aims to compare the perceptions of gender equality of individuals more or less affected by economic crisis in Europe. Crisis touched the economy of most European countries but to a different extent. Special focus is given to the perceptions of gender equality of vulnerable groups...
Persistent link: https://www.econbiz.de/10012217987
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Functional Food Marketing - The Hungarian Market Case
Nagy, Szabolcs - In: Theory, Methodology, Practice 5 (2010) 1, pp. 43-49
relevant marketing approaches, and the main consumer segments have been identified. This paper contains empirical research … findings on functional food consumption in Hungary. As a marketing manager or academic, you shall find valuable pieces of …
Persistent link: https://www.econbiz.de/10011279479
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An introduction to the viable systems approach and its contribution to marketing
Barile, Sergio; Pels, Jaqueline; Polese, Francesco; … - In: jbm - Journal of Business Market Management 5 (2012) 2, pp. 54-78
decision making. The aim of this paper is to highlight the need for a general frame of reference for management and marketing … VSA may represent a good integrator of management and marketing theories and practices. The paper begins with a brief … review of systems theories that have been proposed in the general context of management and marketing. It proceeds by …
Persistent link: https://www.econbiz.de/10010310664
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Von der Verbreitung zur Kommunikation
Willand, Ilka; Stirner, Heidrun - In: WISTA - Wirtschaft und Statistik 74 (2022) 6, pp. 38-43
Der Beitrag zeigt auf, wie sich die Presse- und Öffentlichkeitsarbeit des Statistischen Bundesamtes in den letzten Jahrzehnten von der reinen Verbreitung hin zu einer digitalen Kommunikation entwickelt hat. Erste Impulse setzte die um die Jahrtausendwende beginnende Digitalisierung, die sich...
Persistent link: https://www.econbiz.de/10013490579
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Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56
The internet offers market researchers a broad variety of possibilities to gather information and insights. Online surveys and online observations are to commonly used research methods. In this article, both methods are being compared and their possible value proposition in terms of brand...
Persistent link: https://www.econbiz.de/10010352742
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MBNQA Approach in Quality Management Supporting Sustainable Business Performance in Agribusiness
Savov, Radovan; Chebeň, Juraj; Lančarič, Drahoslav; … - In: Amfiteatru Economic Journal 19 (2017) 44, pp. 11-27
Despite attention being paid to quality management in the literature, little empirical research has been conducted on developing the link between adoption of quality management approach and business performance in agricultural enterprises, and moreover, only a few empirical studies have...
Persistent link: https://www.econbiz.de/10011725080
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Mission impossible: Vertical collaboration in Ukraine
Gagalyuk, Taras; Hanf, Jon - In: Banwa 8 (2008) 2, pp. 78-89
agribusiness experts provide evidence that the interest in supply chain management is even greater in the transitional economies. A …
Persistent link: https://www.econbiz.de/10012533839
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Evaluating agripreneurs' satisfaction: Exploring the effect of demographics and emporographics
Yoganandan, G.; Rahman, Abdul Aziz Abdul; Vasan, M.; … - In: Journal of Innovation and Entrepreneurship 11 (2022) 1, pp. 1-22
This paper attempts to gauge the satisfaction of agripreneurs and seeks to explore the effect of demographics and emporographics on the agripreneurs' satisfaction. This study proposes a seven-dimension survey instrument, called AprenSAT, for measuring agripreneurs' satisfaction. Responses from...
Persistent link: https://www.econbiz.de/10013205709