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La gestión de la programación teatral en España
Cuadrado García, M.; Pérez Cabañero, C. - In: Investigaciones Europeas de Dirección y Economía de … 13 (2007) 1, pp. 79-89
a key factor for programming it seems that there is not a full adoption of marketing principles and techniques in this …
Persistent link: https://www.econbiz.de/10010280416
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Situación actual y planteamientos futuros para la investigación de marketing in España
Gázquez Abad, J. C.; Jiménez Castillo, D. - In: Investigaciones Europeas de Dirección y Economía de … 15 (2009) 1, pp. 169-183
Marketing has evolved as a relevant scientific discipline in Spain over the last years. This paper tries to highlight … compare the major research which reviews marketing discipline in our country and we examine the content of the last eight … editions of the main conference on marketing held in Spain, the Spanish Marketing Academic Conference. The final objective of …
Persistent link: https://www.econbiz.de/10010280484
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La gestión del supermercado virtual: Tipificación del comportamiento del cliente online
Cristóbal Fransi, Eduard; Marimon Viadiu, Frederic - In: Investigaciones Europeas de Dirección y Economía de … 17 (2011) 1, pp. 93-112
This article analyzes various elements that influence customer buying behaviour of online supermarket. These elements are related to both website aesthetic aspects, as with the processes taking place at the time of purchase. From this analysis, we study the different groups of consumers with...
Persistent link: https://www.econbiz.de/10010280549