Increases in food demand, product differentiation, and agribusiness growth provide new market opportunities for …, output marketing, input supply, and provision of technical assistance. Our empirical results also show that the members of … these marketing cooperatives have larger landholdings, better farm resources, and better access to extension services …

relevant marketing approaches, and the main consumer segments have been identified. This paper contains empirical research … findings on functional food consumption in Hungary. As a marketing manager or academic, you shall find valuable pieces of …

decision making. The aim of this paper is to highlight the need for a general frame of reference for management and marketing … VSA may represent a good integrator of management and marketing theories and practices. The paper begins with a brief … review of systems theories that have been proposed in the general context of management and marketing. It proceeds by …