Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Identification of Niche Market...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing
31
Marketing management
13
Marketingmanagement
13
Marketing theory
11
Marketingtheorie
10
Business ethics
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Unternehmensethik
6
USA
4
United States
4
Business model
3
Geschäftsmodell
3
Marketing discipline
3
Marketing strategy
3
Social responsibility
3
Theorie
3
Theory
3
Economic ethics
2
Ethics
2
Ethik
2
Market orientation
2
Market research
2
Market strategy
2
Marketing and society
2
Marketing ethics
2
Marketing history
2
Marketing social responsibility
2
Marketing's stakeholders
2
Markets
2
Marktforschung
2
Stakeholder
2
Sustainability
2
Wirtschaftsethik
2
AGMS: Aggregate Marketing System
1
Absatz
1
Academia
1
Academic-practitioner divide
1
Atmosphere
1
Atmospherics
1
more ...
less ...
Online availability
All
Undetermined
22
Free
5
Type of publication
All
Article
30
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
31
Aufsatz in Zeitschrift
31
Collection of articles of several authors
1
Festschrift
1
Sammelwerk
1
Language
All
English
31
Author
All
Ferrell, Odies C.
5
Akaka, Melissa Archpru
2
Ansary, Adel I. el-
2
Crittenden, Victoria Lynn
2
Ferrell, Linda
2
Gatignon, Hubert A.
2
Hult, G. Tomas M.
2
Lazer, William
2
Lecocq, Xavier
2
Pauwels, Koen
2
Shaw, Eric H.
2
Sorescu, Alina
2
Vargo, Stephen L.
2
Zaltman, Gerald
2
Ahluwalia, Saurabh
1
Araujo, Luis
1
Chatzidakis, Andreas
1
Chonko, Lawrence B.
1
Coffin, Jack
1
Conduit, Jodie
1
Crittenden, William F.
1
Cronin, J. J.
1
Demuijnck, Geert
1
Dyck, Bruno
1
Edvardsson, Bo
1
Flaig, Alexander
1
Gaski, John F.
1
Geiger, Susi
1
Ghanbarpour, Tohid
1
Goad, Emily A.
1
Grisaffe, Douglas B.
1
Gustafsson, Anders
1
Hatfield, Hunter N.
1
Hunt, Shelby D.
1
Ivens, Björn Sven
1
Jaworski, Bernard J.
1
Kammerlander, Nadine
1
Ketchen, David J. <Jr.>
1
Kindström, Daniel
1
Kohli, Ajay Kumar
1
more ...
less ...
Institution
All
Academy of Marketing Science
1
Published in...
All
AMS review : official publication of the Academy of Marketing Science
SpringerLink / Bücher
393
Journal of business research : JBR
160
Springer eBook Collection
126
Industrial marketing management : the international journal for industrial and high-tech firms
98
Europäische Hochschulschriften / 5
95
Springer eBook Collection / Business and Economics
88
European journal of marketing : EJM
80
Lehrbuch
76
Journal of marketing management : MM
74
Journal of marketing education : JME
72
Gabler Edition Wissenschaft
66
Management science : journal of the Institute for Operations Research and the Management Sciences
63
Journal of marketing
62
Marketing theory
62
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
54
Journal of historical research in marketing
52
Marketing intelligence & planning
46
Journal of macromarketing
45
Journal of business-to-business marketing
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Research
40
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
38
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
36
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
36
essentials
36
Journal of strategic marketing
35
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
34
Journal of Islamic marketing : JIMA
33
Journal of research in marketing and entrepreneurship : JRME
33
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
32
The marketing review
30
Premier reference source
29
Hamburger Schriften zur Marketingforschung
27
Journal of marketing research : JMR
27
Marketing : ZFP ; journal of research and management
27
Neue betriebswirtschaftliche Forschung : Nbf
27
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
31
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing
's forthcoming age of imagination
Zaltman, Gerald
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011627985
Saved in:
2
Reflections on
marketing
and imagination
Wilkie, William L.
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 125-131
Persistent link: https://www.econbiz.de/10011627998
Saved in:
3
Researching
marketing
capabilities : reflections from academia
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 381-385
Persistent link: https://www.econbiz.de/10012162477
Saved in:
4
In search of clarity on servant leadership : domain specification and reconceptualization
VanMeter, Rebecca A.
;
Chonko, Lawrence B.
;
Grisaffe, …
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 59-78
Persistent link: https://www.econbiz.de/10011741482
Saved in:
5
Disruptive
marketing
strategy
Hult, G. Tomas M.
;
Ketchen, David J. <Jr.>
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 20-25
Persistent link: https://www.econbiz.de/10011741531
Saved in:
6
Special issue: a
marketing
perspective on business models
Gatignon, Hubert A.
(
ed.
);
Lecocq, Xavier
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011824737
Saved in:
7
A
marketing
perspective on business models
Gatignon, Hubert A.
;
Lecocq, Xavier
;
Pauwels, Koen
; …
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
3/4
,
pp. 85-89
Persistent link: https://www.econbiz.de/10011824739
Saved in:
8
A new conceptual lens for
marketing
: a configurational perspective based on the business model concept
Leischnig, Alexander
;
Ivens, Björn Sven
;
Kammerlander, …
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
3/4
,
pp. 138-153
Persistent link: https://www.econbiz.de/10011824772
Saved in:
9
A
marketing
identity is flourishing
Levy, Sidney J.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 18-19
Persistent link: https://www.econbiz.de/10011919201
Saved in:
10
Marketing
's identity crisis : it's complicated
Ferrell, Odies C.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 30-38
Persistent link: https://www.econbiz.de/10011919240
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
