During the last years, low price products (e.g., private label) gain increasing market shares in the German meat market. Compared to other countries the share of branded meat from integrated production chains is very low and most fresh meat is sold unlabelled. This study analyzes the advantages...

During the last years, low price products (e.g., private label) gain increasing market shares in theGerman meat market. Compared to other countries the share of branded meat from integratedproduction chains is very low and most fresh meat is sold unlabelled. This study analyzes theadvantages of...