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Examining consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables using experimental economics

Rickard, Bradley J.; Liaukonyte, Jura; Kaiser, Harry M.; … - Charles H. Dyson School of Applied Economics and … - 2010

Generic promotion and advertising activities have traditionally been used to promote individual agricultural commodities. However, there is renewed interest in implementing a mandatory ―broad-based‖ promotion program for all fruits and vegetables, and this idea is highly controversial among...

Persistent link: https://www.econbiz.de/10011070532

Market Access Rivalry and Eco-labeling Standards: Are Eco-labels Non-tariff Barriers in Disguise?

Basu, Arnab K.; Chau, Nancy H. - Charles H. Dyson School of Applied Economics and … - 2001

Despite the merits of eco-labeling as a consumer information and market-based environmental policy alternative, the promise that green consumerism holds in encouraging environmentally conscious production decisions also raises concerns over whether eco-labeling deters the market access of...

Persistent link: https://www.econbiz.de/10011070537

Obnoxious Markets

Kanbur, Ravi - Charles H. Dyson School of Applied Economics and … - 2001

Certain markets evoke popular discomfort, distrust and even outrage. Trade in arms, drugs, toxic waste, child labor and body parts, for example, elicits these reactions to different degrees. This paper asks—what is it about some markets that brings about these responses? It is argued that...

Persistent link: https://www.econbiz.de/10011070539

The Sovereign Ceiling and Emerging Market Corporate Bond Spreads

Durbin, Erik; Ng, David T.C. - Charles H. Dyson School of Applied Economics and … - 2002

We use the spreads of emerging market bonds traded in secondary markets to study investors’ perception of country risk. Speci...cally, we ask whether investors apply the “sovereign ceiling,” which says that no ...rm is more creditworthy than its government. To do this we compare the...

Persistent link: https://www.econbiz.de/10011070545

Community Supported Agriculture: A Strategic Analysis of the Market and a Competency-‐based Strategic Plan

Meyer, Jenny - Department of Agricultural, Food and Resource … - 2012

The Community Supported Agriculture (CSA) farming model made its first appearance in the US in the 1980s, arriving from Europe and with clear social, economic and environmental goals. From less than a dozen CSA farms in the early 1990s, the movement has now expanded to over 3,000 farms. The...

Persistent link: https://www.econbiz.de/10011070557

Relationship Between Partial and Total Responses to Advertising with Application to U.S. Meats

Kinnucan, Henry W.; Myrland, Oystein - Charles H. Dyson School of Applied Economics and … - 2002

Buse’s concept of total response is extended to advertising effects. Results suggest that partial advertising elasticities overstate advertising’s ability to increase market demand. One implication is that advertising bans (e.g., for alcohol and tobacco) are apt to be less effective than...

Persistent link: https://www.econbiz.de/10011070559

THE COUPON REPORT: A Study of Coupon Discount Methods

Park, Kristen; Gomez, Miguel I. - Charles H. Dyson School of Applied Economics and … - 2004

Despite the savings they represent, coupon redemptions have been declining since the early 1990s (NCH Marketing, 2003 …

Persistent link: https://www.econbiz.de/10011070561

Marketing and Merchandising Practices for Fresh Sweet Corn in Supermarkets -- Challenges and Opportunities for the New York State Fresh Sweet Corn Industry

Cuellar, Sandra; Uva, Wen-fei L. - Charles H. Dyson School of Applied Economics and … - 2004

This study focused on investigating key issues related to marketing fresh sweet corn through supermarket firms and …

Persistent link: https://www.econbiz.de/10011070563

Measuring the Impacts of Generic Fluid Milk and Dairy Marketing

Kaiser, Harry M.; Dong, Diansheng - Charles H. Dyson School of Applied Economics and … - 2006

marketing activities sponsored by fluid milk processors and dairy farmers have helped mitigate some of this decline. We estimate … that these marketing efforts have had a positive and statistically significant impact on per capita fluid milk consumption …. Specifically, over the 11-year period 1995 through 2005, we estimate that a one-percent increase in generic fluid milk marketing …

Persistent link: https://www.econbiz.de/10011070569

Consumer Preferences and Marketing Opportunities for Premium “Tree-Ripened Peaches” in New York State

Uva, Wen-fei L.; Cuellar, Sandra; Cheng, Mei-luan - Charles H. Dyson School of Applied Economics and … - 2004

Persistent link: https://www.econbiz.de/10011070570