In modern societies consumers often face a trade-off between health and taste, the latter which encourages consumption … of the health value of a given nutrient in different foods combined with decreasing marginal utilities of taste could … of fatty, salty and sweet foods, whereas health awareness discourages consumption of the same food. The resulting diet …

supports the development of public health strategies. This study applies survey data collected in Korea to identify consumer … health problems (stroke, certain cancers), food being organic, support for food genetic modification or research, and …

through their perceived effects on health and their effects on the taste of food. The model is estimated using purchase data … differences in taste valuations, rather than differences in valuation of health effects, that explains the observed differences in …In modern societies it seems that the pleasures of taste often encourage the consumption of fatty, salty and sweet …

European statistics show that one of the most widespread source of health risks related to food is mycotoxins. The …