Narrow search
Showing 1 - 10 of 115,258
Cover Image
Projekt- und Teamarbeit in der digitalisierten Arbeitswelt : Herausforderungen, Strategien und Empfehlungen
Mütze-Niewöhner, Susanne (ed.); Hacker, Winfried (ed.);  … - 2021
Ein interdisziplinäres Open-Access-Buch für Wissenschaft und Praxis. Projekt- und Teamarbeit besitzen als Formen der Arbeitsorganisation eine hohe praktische Relevanz, die mit den Möglichkeiten der Digitalisierung und Vernetzung noch zunimmt. Der Fokus der öffentlichen Debatte um die...
Persistent link: https://www.econbiz.de/10013477315
Cover Image
Relative price changes and the benefits and costs of alternative power projects
Schramm, Gunter - 1969
What are the conclusions that we have to draw from the foregoing discussion? We must conclude that the prevailing practice of evaluating benefits and costs in terms of present costs and prices is not only likely to lead to an under-statement of actual costs, but also may lead to gross...
Persistent link: https://www.econbiz.de/10009477009
Cover Image
Agiles Lernen im Unternehmen
Longmuß, Jörg (ed.); Korge, Gabriele (ed.);  … - 2021
Dieses Open Access-Buch zeigt, dass Kompetenzentwicklung im Unternehmen so flexibel und innovativ sein kann, wie es die Arbeit oft schon ist. Der Ansatz „Agiles Lernen im Unternehmen“ wendet agile Methoden auf die betriebliche Weiterbildung an. Beschäftigte entwickeln neue Kompetenzen...
Persistent link: https://www.econbiz.de/10013477381
Cover Image
Next generation supply chains : a roadmap for research and innovation
Fornasiero, Rosanna (ed.); Sardesai, Saskia (ed.);  … - 2021
based on the integration of production and logistics processes. Case studies from process industry, discrete manufacturing …, distribution and logistics, as well as ICT providers are provided, and policy recommendations are put forward to support companies …
Persistent link: https://www.econbiz.de/10013477401
Cover Image
The Market for Transportation-Land Use Integration: Do Developers Want Smarter Growth than Regulations Allow?
Levine, Jonathan; Inam, Aseem - In: Transportation 31 (2004) 4, pp. 409-427
Persistent link: https://www.econbiz.de/10010867513
Cover Image
Market segmentation with choice-based conjoint analysis
DeSarbo, Wayne S.; Ramaswamy, Venkatram; Cohen, Steven H. - 1995
Choice-based conjoint analysis has increased in popularity in recent years among marketing practitioners. The typical …
Persistent link: https://www.econbiz.de/10009476603
Cover Image
The relationship between the marketing mix and share of category requirements
Bhattacharya, C. B.; Fader, Peter S.; Lodish, Leonard M.; … - 1996
A criticism of purchase-based brand loyalty measures is that they are confounded by the marketing mix variables that … period under consideration. We discuss the theoretical foundations for the relationships between SCR and a set of marketing …-level data to test these relationships. We find that, although the relationship between the marketing mix variables and SCR is …
Persistent link: https://www.econbiz.de/10009476604
Cover Image
A spatial interaction model for deriving joint space maps of bundle compositions and market segments from pick-any/J data: An application to new product options
DeSarbo, Wayne S.; Ramaswamy, Venkatram; Wedel, Michel; … - 1996
We propose an approach for deriving joint space maps of bundle compositions and market segments from three-way (e.g., consumers x product options/benefits/features x usage situations/scenarios/time periods) pick-any/J data. The proposed latent structure multidimensional scaling procedure...
Persistent link: https://www.econbiz.de/10009476605
Cover Image
Direct regression, reverse regression, and covariance structure analysis
Fornell, Claes; Rhee, Byong-Duk; Yi, Youjae - 1991
This paper discusses the issues in estimating the effects of marketing variables with linear models. When the variables …
Persistent link: https://www.econbiz.de/10009476756
Cover Image
Accommodating the effects of brand unfamiliarity in the multidimensional scaling of preference data
Chatterjee, Rabikar; DeSarbo, Wayne S. - 1992
This paper presents a multidimensional scaling (MDS) methodology (vector model) for the spatial analysis of preference data that explicitly models the effects of unfamiliarity on evoked preferences. Our objective is to derive a joint space map of brand locations and consumer preference vectors...
Persistent link: https://www.econbiz.de/10009476757