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Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry

Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash; … - 2004

relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …

Persistent link: https://www.econbiz.de/10009484485

Effect of organizational climate on marketing performance : an analysis of the perception of marketers in the banking sector of North Cyprus

Çalıcıoğlu, Cemal; Zhakanova, Aliya; Emeagwali, … - In: Problems and perspectives in management : PPM ; … 12 (2014) 4, pp. 13-22

Persistent link: https://www.econbiz.de/10010504170

Mobile banking innovations and entrepreneurial adoption decisions

Ratten, Vanessa - 2011

This paper examines an individual’s entrepreneurial adoption decisions to use mobile banking for both business and … adopt mobile banking. The theoretical framework examines how advertising, experience, perceived risk, learning inclination …, and entrepreneurial proclivity influence a person’s intention to use mobile banking. This paper stresses the role of …

Persistent link: https://www.econbiz.de/10009484005

Finding the Sweet Spot: A Two Industry Study Using the Zone of Tolerance to Identify Determinant Service Quality Attributes

Durvasula, Srinivas; Lobo, Antonio; Lysonski, Steven; … - 2006

This paper makes a detailed comparison of two major financial services in Singapore: life insurance and stockbrokerage. Relationships of perceptions and expectations of service quality, mean service adequacy (MSA) and mean service superiority (MSS) with service satisfaction and loyalty are...

Persistent link: https://www.econbiz.de/10009484549