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Trademark dilution, whereby a firm associates its product with that of another firm and takes advantage of the goodwill created by that firm, is illegal in the EU and in the US. We investigate this regulation from a welfare perspective, considering short-term effects on profits and consumers’...
Persistent link: https://www.econbiz.de/10005645514
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deteriorating health are identified as reduction in cost of food products, lack of physical education and junk-food marketing. The …
Persistent link: https://www.econbiz.de/10005695999
A note on the long-awaited Draft National Pharmaceutical Policy 2006. The Policy appears to have taken into consideration consumer needs, paying respect to rational therapeutics. A closer examination of the details---which is what policy critique should do—shows a patchy effort that may...
Persistent link: https://www.econbiz.de/10005696014
The individual risks faced by banks, insurers, and marketers are less well understood than aggregate risks such as market-price changes. But the risks incurred or carried by individual people, companies, insurance policies, or credit agreements can be just as devastating as macroevents such as...
Persistent link: https://www.econbiz.de/10005696670
How the customers react during and before an economic and financial crisis is an important yet scantily researched issue (Zurawicki and Braidot, 2005; Lado et al, 2006). We evaluate the variations in the perceived importance of the bank quality attributes as determinated by a severe shock in the...
Persistent link: https://www.econbiz.de/10005697645
In recent times the concept of marketing is undergoing changes. Customers, as the greatest assets of a company, have to … be viewed not only as the targets of marketing activities, but also of marketing management. Customer satisfaction is and …
Persistent link: https://www.econbiz.de/10005698438
Decision on the use of different advertising media is a critical issue in marketing. Drawing on some literature related …
Persistent link: https://www.econbiz.de/10005700797
Individual Federal Trade Commission (FTC) cases invariably raise broad questions about consumers, markets, and effective enforcement policy. Recent consumer protection cases raise questions about information regulation. Horizontal merger enforcement has recently focused on retrospective analysis...
Persistent link: https://www.econbiz.de/10005701861
This article aims to describe the specific aspects of social networking sites as tools of marketing communication …
Persistent link: https://www.econbiz.de/10010734270