One of the key dimensions of business is marketing and when we say marketing we talk about creating more revenue every … second. Sales are an important key to success for revenue generation and for this purpose various marketing strategies have … concept of business. This paper is an appreciation on the comprehension of various marketing strategies (i.e. Single Segment …

We discuss who should be in charge of providing data relevant to marketing segmentation for the tourism industry. We … them to a novel approach in marketing segmentation, based on outgoings analysis. We use agent-modelling techniques, based …

will materialize into a series of mutations concerning their marketing and management. The first question is “Why?” the …

organizations have to renew their view about the role of marketing and to restructure their approach and behavior accordingly. We …

poor attractiveness of agro-tourism in mountains rural area is the les proper marketing of the services. Based on these … conclusion and taking advantages on the public administration area, it was started a program of public and private marketing of … capacities and public servants by a briefly marketing training; 4) re-evaluation the indicators mention above. The results of the …

, team and funding organization, project (project manger) and public. The marketing techniques should be used in all stages … results. We will focus on the importance and benefits of the recommended forms of marketing used at the launch of an European … according to the targeted applicants. In our opinion, the marketing importance of European funding projects is very high at this …

National policies and public marketing of destinations should cover measures on broadening the supply of travel … marketing in the way of supporting the tourist destinations. …

and implement theirs software to benefit from it. This paper aimed to discuss the difference between traditional marketing … 4Ps and the new generation of marketing 4Cs, and then to explain what does CRM mean, its definition, features, and how …