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Grundbegriffe des Marketing
Zentes, Joachim - 1992 - 3., durchges. Aufl
Persistent link: https://www.econbiz.de/10000837373
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The dictionary of marketing
Ostrow, Rona; Smith, Sweetman R. - 1988
Persistent link: https://www.econbiz.de/10000743286
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Standard-Lexikon für Marketing, Marktkommunikation, Markt- und Mediaforschung
Koschnick, Wolfgang J. - 1987
Persistent link: https://www.econbiz.de/10000707700
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Dictionary of marketing & advertising
Baker, Michael John - 1990 - 2. ed
Persistent link: https://www.econbiz.de/10000806150
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International dictionary of marketing and communication
Jefkins, Frank W. - 1987
Persistent link: https://www.econbiz.de/10013480631
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Gabler-Wirtschafts-Lexikon
Arentzen, Ute (contributor) - 1997 - [13. - 14. Aufl.]
Persistent link: https://www.econbiz.de/10000339451
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Vahlens Kompendium der Betriebswirtschaftslehre
Bitz, Michael (contributor); Baetge, Jörg (contributor) - 1984
Persistent link: https://www.econbiz.de/10000340922
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Lexikon der Betriebswirtschaft
Lück, Wolfgang (ed.) - 1993 - 5., überarb. Aufl.
Persistent link: https://www.econbiz.de/10000345820
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Encyclopedia of banking & finance
Munn, Glenn G. (founder); Garcia, Ferdinand L. (ed.);  … - 1991 - 9th ed., rev. and expanded
Persistent link: https://www.econbiz.de/10000085134