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A causal structure analysis of advertising effects on attitudes toward foreign brands

Yi, Chull-Young - 1991

The present study examined the causal structure of advertising effects on consumers' attitude toward foreign brands in an advertising situation. The objectives of the study were to investigate effects of various factors regarding advertising, country perceptions and product on brand attitude,...

Persistent link: https://www.econbiz.de/10009477636

A theory of private branding and its implication for the relative competitiveness of foreign versus domestic manufacturers

Chen, Shih-Fen - 1996

This dissertation develops and tests a new theory of private branding, a business practice under which manufacturers' products are sold to consumers under retailers' brands. The theory first argues that consumers' satisfaction with a product depends on both the performance of the manufacturer...

Persistent link: https://www.econbiz.de/10009477643

The effects of price and brand on consumers' perceptions of service quality, service value and behavioral intentions: Pre-purchase versus post-purchase

Roundtree, Robert Irving - 1996

This dissertation synthesizes previous research from consumer research, psychology and applied economics to develop a conceptual model explaining the effects of perceived price and perceived brand on consumers' pre-purchase service expectations. This research also addresses the extent consumers'...

Persistent link: https://www.econbiz.de/10009477667

Markdown sharing policies as trade incentives in uncertain markets

Su, Wan-Ru - 1992

Manufacturers often offer trade promotions such as markdown allowances as incentives to retailers. These savings, if passed onto consumers in the form of lower retail prices, can stimulate consumer purchases and thus enhance the manufacturers' profits. Retailers, however, may not pass savings...

Persistent link: https://www.econbiz.de/10009477674

Power, conflict, norms, and transaction costs: A synthetic transaction cost analysis of discrete and relational exchange behavior between channel members

Nine, Thomas Michael - 1993

differently by transaction costs with implications for both marketing theory and application. Further, the relationship between …

Persistent link: https://www.econbiz.de/10009477676

Upgraded social status and consumption: An exploratory investigation of differences between consumers who experienced and consumers who did not experience upgraded status

Curias, Nadine Josine Julia - 1991

The purpose of this dissertation was to explore differences in consumption behavior between consumers who experienced upgraded social status and consumers who did not experience such change. The study was designed to offer marketers information about changes in consumption behavior that occur...

Persistent link: https://www.econbiz.de/10009477677

Pre-negotiation strategy development in asymmetric bargaining situations: An investigation of new buys in the business-to-business marketing arena

Luthy, Michael Robert - 1995

Buyer-seller negotiations are characteristics of purchase behavior often encountered in business-to-business marketing …

Persistent link: https://www.econbiz.de/10009477690

Optimal competitive marketing response to entry: Theoretical and empirical analyses

Gruca, Thomas Stanley - 1989

An important problem in marketing that has received little attention is the reaction to entry of new brands by … incumbent firms. In this thesis, the marketing mix reaction to entry under different managerial objectives is studied though the … formulation of a marketing interaction model and the estimation of the model from empirical data. …

Persistent link: https://www.econbiz.de/10009477762

Consumer choice patterns: An analysis based on retail format selection

Rousey, Sarah Pease - 1995

How consumers respond to changing retail formats is reflected in their patronage choice behavior. The purpose of this study was to investigate retail type choice behavior across 10 retail types in order to identify any change in consumer patronage behavior over the past five years, and to assess...

Persistent link: https://www.econbiz.de/10009477792

The structure of equilibrium marketing channels: Common versus exclusive retailers

Vemuri, Vijaya Kumar - 1996

Coordination and control are critical aspects in the design of marketing channels due to the interdependence of various … channel members and the complex flow of products, title to the products, payments and information. Important marketing … decisions, such as prices and the level of promotional services, are often delegated to members of the marketing channel with …

Persistent link: https://www.econbiz.de/10009477816