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Journal of business research : JBR
Journal of Consumer Marketing
86
European Journal of Marketing
64
Journal of Product & Brand Management
37
SpringerLink / Bücher
30
International journal of consumer studies
26
Journal of Services Marketing
24
Marketing Intelligence & Planning
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Young Consumers
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Journal of Fashion Marketing and Management: An International Journal
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Working paper / National Bureau of Economic Research, Inc.
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International Journal of Retail & Distribution Management
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International Journal of Bank Marketing
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NBER working paper series
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International Journal of Wine Business Research
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International Marketing Review
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Qualitative Market Research: An International Journal
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Asia Pacific Journal of Marketing and Logistics
10
Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series
10
Journal of advertising
10
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The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
10
The AMFITEATRU ECONOMIC journal
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Amfiteatru Economic Journal
9
Federal Reserve Bulletin
9
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European journal of marketing : EJM
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ECONIS (ZBW)
13
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1
Cultural differences in consumer socialization : a comparison of Chinese-Canadian and Caucasian-Canadian children
Kim, Chankon
;
Yang, Zhiyong
;
Lee, Hanjoon
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 955-962
Persistent link: https://www.econbiz.de/10003887578
Saved in:
2
Consumer-CEO interaction as catalyst for business model innovation in established firms
Cillo, Paola
;
Priem, Richard L.
;
Verona, Gianmario
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 241-253
Persistent link: https://www.econbiz.de/10012544964
Saved in:
3
Corporate social irresponsibility and consumer punishment : a systematic review and research agenda
Valor, Carmen
;
Antonetti, Paolo
;
Zasuwa, Grzegorz
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1218-1233
Persistent link: https://www.econbiz.de/10013185093
Saved in:
4
New forms of luxury consumption in the sharing economy
Christodoulides, George
;
Athwal, Navdeep
;
Boukis, Achilleas
- In:
Journal of business research : JBR
137
(
2021
),
pp. 89-99
Persistent link: https://www.econbiz.de/10012665767
Saved in:
5
Emerging theories of consumer-driven market innovation, adoption, and diffusion : a selective review of consumer-oriented studies
Branstad, Are
;
Solem, Birgit Apenes
- In:
Journal of business research : JBR
116
(
2020
),
pp. 561-571
Persistent link: https://www.econbiz.de/10012257657
Saved in:
6
Decoding the complexity of the consumer-based brand equity process
Chatzipanagiotou, Kalliopi
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5479-5486
Persistent link: https://www.econbiz.de/10011590542
Saved in:
7
Say what? : how the interplay of tweet readability and brand hedonism affects consumer engagement
Davis, Scott W.
;
Horváth, Csilla
;
Gretry, Anaïs
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 150-164
Persistent link: https://www.econbiz.de/10012023790
Saved in:
8
Challenges and opportunities for marketers in the emerging markets
Sharma, Piyush
;
Luk, Sherriff T. K.
;
Cardinali, Silvio
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 210-216
Persistent link: https://www.econbiz.de/10011855300
Saved in:
9
The impact of stereotyping on
consumers
' food choices
Gao, Yixing
;
Mattila, Anna S.
- In:
Journal of business research : JBR
81
(
2017
),
pp. 80-85
Persistent link: https://www.econbiz.de/10011771603
Saved in:
10
Electric vehicles' consumer behaviours : mapping the field and providing a research agenda
Secinaro, Silvana
;
Calandra, Davide
;
Lanzalonga, Federico
; …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 399-416
Persistent link: https://www.econbiz.de/10013365727
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