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Die Markentreue im Konsumgüterbereich
Nolte, Hartmut - 1976
Persistent link: https://www.econbiz.de/10000050227
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Merktrouw terug op de marketingagenda!? : De Brand Watcher, een meetinstrument voor merktrouw
Sloot, Laurens M.; Bunt, Jan; Peelen, Ed - 1997
Persistent link: https://www.econbiz.de/10000962256
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An exploration of in store brand commitment efforts implications for retailers and manufacturers
Verbeke, Willem J. M. I. (contributor) - 1998
Persistent link: https://www.econbiz.de/10000994371
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Repeat-buying : facts, theory and application
Ehrenberg, Andrew S. C. - 1988 - New ed., rev
Persistent link: https://www.econbiz.de/10000742559
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Der Markenartikel im Urteil der Verbraucher : Eine sozialpsychologische Untersuchung
Noelle, Elisabeth - 1959
Persistent link: https://www.econbiz.de/10000608576
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Challenging the hierarchical categorization of luxury fashion brands
Turunen, Linda Lisa Maria - In: Nordic journal of business : NJB 64 (2015) 2, pp. 119-138
Persistent link: https://www.econbiz.de/10011503380
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Devil continues to wear "counterfeit" Prada : a tale of two cities
Teah, Min; Phau, Ian; Huang, Yu-an - In: The journal of consumer marketing 32 (2015) 3, pp. 176-189
Persistent link: https://www.econbiz.de/10011376747
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Impact of brand awareness and association on loyalty : the role of equity in plant medicine market in Kumasi, Ghana
Oppong, Peter; Phiri, Maxwell - In: African journal of business and economic research : AJBER 13 (2018) 2, pp. 163-181
Persistent link: https://www.econbiz.de/10012003552
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Luxury consumption, seen under a contemporary light
Webber, Jennifer - In: Luxus als Distinktionsstrategie : Kommunikation in der …, (pp. 83-94). 2018
Persistent link: https://www.econbiz.de/10012025080