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~subject:"Markenartikel"
~person:"Laurent, Gilles"
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Laurent, Gilles
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European journal of marketing : EJM
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Integrating consumer characteristics into the stochastic modelling of purchase loyalty
Rungie, Cam
;
Uncles, Mark
;
Laurent, Gilles
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1667-1690
Persistent link: https://www.econbiz.de/10010201724
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