Except for few studies, not many have analyzed the significance of embeddedness and networks for consumers coping with … uncertainty. In our explorative study based on focus groups in Norway and Germany, consumers’ attitudes to purchasing of seafood … attributes. According to a conversational analysis, we find that consumers classify seafood along various dimensions associated …

The rapid uptake of mobile devices has created the capacity to provide services to consumers while they are on the move …

effects as well as variances (and covariances), making it possible to estimate (measure) the strength of consumers … insights into consumers’ choices. Methods and models are illustrated with data from a consumer setting and extensions to more …