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A concise guide to market research : the process, data, and methods using IBM SPSS Statistics
Sarstedt, Marko; Mooi, Erik - 2019 - Third edition
Persistent link: https://www.econbiz.de/10011806651
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A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics
Mooi, Erik - 2011
1 Introduction -- 2 The Market Research Process -- 3 Data -- 4 Getting Data -- 5 Descriptive Statistics -- 6 Hypothesis … with regard to each technique, as well as how these are translated into actions in IBM SPSS Statistics. This includes a …
Persistent link: https://www.econbiz.de/10014425261
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Multivariate Analysemethoden : eine anwendungsorientierte Einführung
Backhaus, Klaus; Erichson, Bernd; Gensler, Sonja; … - 2021 - 16., vollständig überarbeitete und erweiterte Auflage
Einführung in die empirische Datenanalyse -- Regressionsanalyse -- Varianzanalyse -- Kontingenzanalyse (Kreuztabellierung) -- Logistische Regression -- Diskriminanzanalyse -- Faktorenanalyse -- Clusteranalyse -- Conjointanalyse.
Persistent link: https://www.econbiz.de/10012627284
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A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics
Sarstedt, Marko; Mooi, Erik - 2019 - 3rd ed. 2019
Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as … well as essential descriptive statistics, are covered in detail. Highly engaging and hands-on, the book includes many …Introduction to Market Reseach -- The Market Research Process -- Data -- Getting Data -- Descriptive Statistics …
Persistent link: https://www.econbiz.de/10012395948
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Multivariate Analysemethoden : eine anwendungsorientierte Einführung
Backhaus, Klaus; Erichson, Bernd; Gensler, Sonja; … - 2021 - 16., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012534597
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Multivariate Analysemethoden : eine anwendungsorientierte Einführung
Backhaus, Klaus; Erichson, Bernd; Gensler, Sonja; … - 2023 - 17., aktualisierte Auflage
Einführung in die empirische Datenanalyse -- Regressionsanalyse -- Varianzanalyse -- Kontingenzanalyse (Kreuztabellierung) -- Logistische Regression -- Diskriminanzanalyse -- Faktorenanalyse -- Clusteranalyse -- Conjointanalyse.
Persistent link: https://www.econbiz.de/10014306611
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Multivariate analysis : an application-oriented introduction
Backhaus, Klaus; Erichson, Bernd; Gensler, Sonja; … - 2023 - Second edition
statistics, demonstrates the procedures with numerical examples and illustrates each method via a case study solved with IBM …
Persistent link: https://www.econbiz.de/10014306612
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A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics
Sarstedt, Marko - 2014 - 2nd ed. 2014
This accessible, practice-oriented, and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as...
Persistent link: https://www.econbiz.de/10013523130