Krasnova, Hanna; Veltri, Natasha; Günther, Oliver - In: Business & Information Systems Engineering 4 (2012) 3, pp. 127-135
culture behind the motivation of SNS users to self-disclose. Building on the privacy calculus framework, this study explores … time, uncertainty avoidance determines the impact of privacy concerns. This paper contributes to the theory by rejecting … the universal nature of privacy calculus processes. The findings provide for an array of managerial implications for SNS …