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Many destinations are now using special events as integral components of their marketing strategies. The aim of this study was to explore how attendance at a special event might impact perceptions of the host destination. Using a case study approach, this research explored the nexus between...
Persistent link: https://www.econbiz.de/10009478007
The business events sector is recognised as a high-yield component of the tourism industry with direct connections to other key areas such as trade, foreign affairs, education, science, training and communications. It has great potential for further expansion. A major study on Australia’s...
Persistent link: https://www.econbiz.de/10009478008
Home-based business (HBB) growth and expansion has been approached from the perspective of the increase in numbers of HBBs and the economic multiplier effect. However, little is known concerning the actual growth and expansion of the individual HBBs in terms of increase in turnover and sales,...
Persistent link: https://www.econbiz.de/10009478091
Purpose ? The purpose of this paper is to draw together the previous academic and industry research on non-attendance of cultural attractions, followed by qualitative in-depth interviews to identify commonalities or gaps in the previous research on barriers, constraints and inhibitors, as well...
Persistent link: https://www.econbiz.de/10009481040
This thesis examines the use of corporate hospitality (CH) at special events and draws upon relationship marketing theory to test the impact of the practice on brand equity, specifically customer loyalty and purchase intention. The research sought not only to explain the phenomena and the...
Persistent link: https://www.econbiz.de/10009481106
The value of small firms to the economy is recognised globally (Storey, 2003). In Australia small firms encompass 97 percent of all private sector businesses. Of particular interest to this research is the tourism industry, which is currently experiencing substantial turbulence. The tourism...
Persistent link: https://www.econbiz.de/10009481152
Despite the substantial importance of the marketing concept and its implementation in the modern business arena extensive research has not been undertaken in developing countries. Market orientation models have only been developed and tested for developed countries. This need for a market...
Persistent link: https://www.econbiz.de/10009481163
Maintaining a stable and competitive workforce is a key element of the role of management, and there has emerged a barrage of 'recipes' to achieve this. All too frequently, however, these new concepts replace the old, with little justification other than being innovative. This article...
Persistent link: https://www.econbiz.de/10009478068
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