This thesis examines the use of corporate hospitality (CH) at special events and draws upon relationship marketing theory to test the impact of the practice on brand equity, specifically customer loyalty and purchase intention. The research sought not only to explain the phenomena and the...

The value of small firms to the economy is recognised globally (Storey, 2003). In Australia small firms encompass 97 percent of all private sector businesses. Of particular interest to this research is the tourism industry, which is currently experiencing substantial turbulence. The tourism...

Despite the substantial importance of the marketing concept and its implementation in the modern business arena extensive research has not been undertaken in developing countries. Market orientation models have only been developed and tested for developed countries. This need for a market...

There are many books suggesting the many benefits of outsourcing. A survey carried out in 2002 on twenty-four companies in the Singapore petrochemical industry showed that only about 10% of the companies outsourced total plant maintenance. Therefore, the research title was 'Outsourcing plant...

The aim of the research in this dissertation is twofold. First, from a wide ranging survey of the themes, principles and approaches to sustainable development, the objective is to establish a method of measuring whether or not business and industry are contributing to sustainable development....

Alan Fox's unitarist ideology provided a useful categorisation of managerial perspectives on managing employees and the nature of organisation. However, it was an intuitive framework, developed as part of a reformist argument for a pluralist system of industrial relations. It was not based on a...

Researchers have found that inter-firm collaboration, that is, co-operative business networks, can provide a competitive advantage that would not be possible independently for small sized firms. Work has been done by some governments, for example, Danish, Norwegian, New Zealand, American and...

Thesis (DBusinessAdministration)--University of South Australia, 2006.

It is clear that postgraduate business students are becoming increasingly analytical in their course and university selection. MBA and other Master of Business students are more aware of the risks involved in choosing the right course and university to study at. For Australia the higher...

The main aim of this thesis was to refine and develop legitimacy theory as an explanation for voluntary corporate envirormiental disclosures in the armual report. Legitimacy theory posits that for a corporation to continue to exist it must act in congruence with society's values and norms...