Similar Search Results

Malaysian grocery shoppers' behavioural response to stock-outs

Miranda, Mario J; Jegasothy, Kandiah - 2008

Purpose – A better understanding of the response of shoppers in developing countries to inevitable product stock-outs would help logisticians to put structures in place to reduce the disruption. The purpose of this paper is to examine the differences in orientations that characterize...

Persistent link: https://www.econbiz.de/10009478002

Directing store flyers to the appropropriate audience

Miranda, Mario J; Konya, Laszlo - 2007

shopping frequency. Retailers could employ direct marketing to target specific audiences who look forward to receiving store …

Persistent link: https://www.econbiz.de/10009478059

Ample consumption period available until use-by dates: a potential, marketing position for store brands

Miranda, Mario J; Konya, Laszlo - 2007

Traditionally store brands in Australia are viewed with suspicion in regard to their quality and are usually purchased because of the "value for money" that they offer. Australian supermarket majors are considering introducing a new suite of store brands in the higher price brackets. The danger...

Persistent link: https://www.econbiz.de/10009481067

Fostering ICT development for growth: measuring the payoffs for Australia and the ASEAN-5 Countries

Kuppusamy, Mudiarason; Pahlavani, Mosayeb; Saleh, Ali Salman - 2008

Over the past few decades the brisk development of information and communication technologies (ICT) has had a phenomenal impact on the economic stability and development of many countries. Empirical studies show that most developed economies have gained significant payoffs (in terms of economic...

Persistent link: https://www.econbiz.de/10009477993

Are supermarket shoppers attracted to specialty merchandise rewards?

Miranda, Mario J; Konya, Laszlo - 2008

Purpose – The aim is to examine whether supermarkets may be losing the opportunity to increase customer purchase outlays by means of loyalty points, convertible to acquire specialty goods and services provided by “bonus partners”. Design/methodology/approach – Two econometric models were...

Persistent link: https://www.econbiz.de/10009478003

Dual Commitment in the Australian Construction Industry

Bakalis, Steve; Joiner, Therese; Leveson, Lynne - 2010

The rapid growth in the size and nature of ‘non-standard’ work arrangements (such as co-employment) has raised questions about their effect on the commitment and loyalty of the workers concerned. While maintaining and encouraging employee commitment is a core human resource management...

Persistent link: https://www.econbiz.de/10009478029

The antecedents of organizational commitment: the case of Australian casual academics

Joiner, Therese A; Bakalis, Steve - 2006

Purpose – Despite the increasing attention of organizational commitment in the management literature, most studies predominantly focus on full-time workers in traditional work settings. This paper examined the antecedents of organizational commitment among casual academics working in the...

Persistent link: https://www.econbiz.de/10009478088

Home depot in Chile: case study

Bianchi, Constanza - 2003

Retailing is rapidly becoming a global industry and many retailers are expanding to foreign markets. However, several retailers successful in their home countries have failed in emerging markets such as Chile. Little is known why these retailers succeed in some venues and not others. A case...

Persistent link: https://www.econbiz.de/10009437940

Marketing Buzz: Towards a Framework for Entrepreneurs

Fitzsimmons, Jason R.; Douglas, Evan J.; Steffens, Paul R. - 2007

Despite the increasing recognition of the importance of word of mouth as an integral component of a firms’ marketing … resources by pursuing more innovative marketing techniques. In addition, although there has been a great deal of research into … research with the firms marketing strategy. In this paper, we consider the diffusion of innovation literature and recent …

Persistent link: https://www.econbiz.de/10009438338

Population Ageing Challenges Knowledge Management and Sustaining Marketing Culture

Kannan, Selvi; Madden-Hallett, Helen - 2006

The knowledge era may give rise to a new world of chaos if marketing perceptions do not move away from the “zeitgeist … whirlpool”. The “zeitgeist whirlpool” ideology illustrates the position of marketers trapped in the flowing current of marketing … approach invented by the Baby Boomers, to fulfil a youthful marketing concept. The whirlpool incorporates innovation that may …

Persistent link: https://www.econbiz.de/10009478049

1
2
3
4
5
6
7
8
9
10
Next
Last