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Investigating the mediating effect of eWOM while exploring a higher education institutions

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Vartotojų elgsenos veiksnių įtaka sprendimo pirkti priėmimo procesui(UAB „Juodasis gintaras“ pavyzdžiu)

Karvauskienė, Vida - 2007

Magistro darbe, remiantis Lietuvos ir užsienio autorių moksliniais darbais, išanalizuotas vartotojų elgsenos objektas kitų mokslų atžvilgiu, susistemintos vartotojų elgsenos modeliavimo koncepcijos, atskleisti vartotojų elgseną lemiantys veiksniai, kurie daro įtaką sprendimo pirkti...

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UAB "PTA Group" vartotojų lojalumo tyrimas

Straukaitė, Erika - 2010

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We are who we are : Incorporation of individual culture in customer satisfaction models

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The relative impact of corporate reputation on consumer choice : beyond a halo effect

Burke, Paul F.; Dowling, Grahame R.; Wei, Edward - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1227-1257

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Entering conscious consumer markets : toward a new generation of sustainability strategies

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Corporate image and reputation as drivers of customer loyalty

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Does the perception of incongruence hurt more? : customers' responses to CSR crises affecting the main reputation dimension of a company

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Toward effective CSR communication in controversial industry sectors

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