and complex concept, at it deals with the unconscious of the consumers: their perceptions, feelings and tastes. Scent … Marketing is a growing trend in advertising which is a part of sensory marketing. The power of scent is not fully understood but … paper focuses on the use of ambient scent within retail environments, and investigates those mediating factors that help …

This papers aims at understanding the role of sense when actors improvise during crisis. Literature about improvisation … show little explanation of how individual improvisation becomes collective and coherent. The use of the concept of sense as … a bridge between crisis and improvisation enable us to identify three mechanisms related to sense that contribute to …

concept of a \'sense of gender\' – a sense that belongs to the body, but that is not the same as its fleshy materiality â …€“ as one register in which gender is lived, experienced and felt. This sense of gender becomes expressed in relation to a … sense of dissonance (sometimes articulated through the \'wrong body discourse\') among the various elements that compose the …

This papers aims at understanding the role of sense when actors improvise during crisis. Literature about improvisation … show little explanation of how individual improvisation becomes collective and coherent. The use of the concept of sense as … a bridge between crisis and improvisation enable us to identify three mechanisms related to sense that contribute to …