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issues. There has been made in summary „The theoretical value of the brand-building model for the buyer“. In the second part … of the work it has been done the JSC „Eternit Baltic“ brand value enhancing solutions studio. According to it and a …“ buyers estimate the brand value of 1, i.e. it perceived benefits of their costs. It has been identified that the JSC „Baltic …
Persistent link: https://www.econbiz.de/10009478739
Relevance of the topic – the high familiarity of the brand name but negative it’s image is complicated situation for … for improving the image of the brand “Snaigė” in Lithuanian market. Tasks of the thesis: • To analyze the Lithuanian … empirical research of the image of brand “Snaigė”; • To provide managerial suggestions how to improve the image of the brand …
Persistent link: https://www.econbiz.de/10009479152
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Research object – How to strengthen a comany‘s brand image?Research aim – To create a model for strengthening a company …‘s brand image using sensory marketing.Objectives:1. To analyze the theoretical aspects of sensory marketing revealing the … importance of strengthening a comany‘s brand image.2. To analyze customers‘ opinion about “Vytautas” brand image using reasearch …
Persistent link: https://www.econbiz.de/10009478767
Magistro darbe, remiantis Lietuvos ir užsienio autorių darbais, išanalizuota vartotojų elgsenos objektas kitų mokslų atžvilgiu, išsiaiškinti vartotojų elgsenai įtaką darantys išoriniai ir vidiniai veiksniai, bei vartotojų sprendimo priėmimo etapai. Išanalizuota automobilių rinka...
Persistent link: https://www.econbiz.de/10009478264
Final goal is to indentify the notoreity of „E4U“ brand and to make the plan to promote this brand. Master thesis … comunication plan for the ecological „E4U“ brand. The plan sets the message of brand promotion, the choice of advertising in …
Persistent link: https://www.econbiz.de/10009478391
brand conception; • The benefits of social media; • The benefits of social networks, WOM, BUZZ marketing, blogs, video …The goal of this diploma paper is to build the model how to choose the ways in nontraditional communications for brand … social networks, citizen advertising; • Communication with mobile advertising • The process of building the brand …
Persistent link: https://www.econbiz.de/10009478398
The critical aim of the work is the brand recognition level based on reputation in the international company RIMESS by … providing its building model. In the first part of the work is analysed the theoretical considerations of brand-building. In the … second part of the work is carried out the investigation of Rimess brand recognition based on a reputation of quality service …
Persistent link: https://www.econbiz.de/10009478518
Main goal is to create „Express Media“ company‘s magazine „Express Mada“ brand equity increasing strategy for the …Darbo tikslas yra sukurti UAB „Express Media“ žurnalui „Express Mada“ vertės vartotojui stiprinimo strategiją. Šiam … analizę; (2) atlikti vidinę UAB „Express Media“ aplinkos analizę; (3) atlikti vartotojų nuomonės apie prekės ženklą empirinį …
Persistent link: https://www.econbiz.de/10009478583