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~type_genre:"Sammelwerk"
~subject:"Marketingmanagement"
~subject:"Internet marketing"
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Handbook of research on identity theory in marketing
Reed, Americus, II
(
ed.
);
Forehand, Mark
(
ed.
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2019
Persistent link: https://www.econbiz.de/10012122131
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Digital marketing and consumer engagement ; Volume 3
2018
Persistent link: https://www.econbiz.de/10011784387
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Computer-mediated marketing strategies : social media and online brand communities
Bowen, Gordon
(
ed.
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Ozuem, Wilson
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contributor
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2015
Persistent link: https://www.econbiz.de/10010478050
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Zarza̢dzanie produktem : kreowanie marki
Kall, Jacek
(
contributor
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Sojkin, Bogdan
(
contributor
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2010
Persistent link: https://www.econbiz.de/10013444695
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