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This study examines geographical market segmentation in the market for e-books in the EU, based on data from the Amazon Kindle e-books store, the market leader. Residents in all EU countries have access to the Amazon US Kindle store. However, access to Amazon's 6 e-book stores in the EU (UK,...
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Securing access to "lead markets" is generally regarded as a key driver for the increasing globalization of innovation since these are considered to be "early indicators" for emerging customer needs. Such markets, therefore, offer a good chance of uncertainty reduction for in the innovation...
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Die Termintreue ist eine der wichtigsten logistischen Zielgrößen in der Produktion. Vielen Unternehmen fällt es jedoch schwer, die Termintreue systematisch zu steuern. Ob eine Fertigung ihre Aufträge termintreu fertigstellt, hängt vom Rückstand und der Reihenfolgeabweichung ab. Die in...
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