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The objective of the study is to identify the selected retail marketing mix elements influencing on business performance of retail groceries and to suggest strategies for improving the performance of these retail shops. In the Eastern Province of Sri Lanka, many groceries and self-selection...
Persistent link: https://www.econbiz.de/10011266464
Across the globe, firms are frequently confronted with the challenge to adopt new information systems (IS). Nevertheless, experiences from practice show that firms often struggle to complete IS adoptions successfully and the success rate of IS adoption is low. In an attempt to increase the...
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As the ICT industry continues to grow, firms worldwide continue to adopt and use enterprise information systems. Although there is some existing research on the determinants of firms¡¯ information system adoption, most such studies do not take into account a firm¡¯s adoption of more than one...
Persistent link: https://www.econbiz.de/10008500243
Purpose – The purpose of this paper is to reveal the core determinants and adoption patterns of the major enterprise information systems. Design/methodology/approach – This study incorporated the core representative and meaningful explanatory variables in the major previous literatures and...
Persistent link: https://www.econbiz.de/10014824358
Due to the continuous growing of information exchange in the Internet, commercial web sites have started to include online tools to allow consumer interaction in them. Thus, when visiting these commercial web sites, consumers may consider not only e-retailer information (marketing communication)...
Persistent link: https://www.econbiz.de/10011984974
Dynamic development of the Internet and electronic devices favours also its use in the marketing activity of enterprises what manifests itself in dynamic development of e-commerce or the use of the Internet for communication. Aim of this article is to evaluate the possibility of using Internet...
Persistent link: https://www.econbiz.de/10011849397
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in British Food Journal, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455163