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In pursuing sustainable competetive advantage, firms undertake a range of strategic initiatives such as innovation … interaction of two or more strategies. This study explores the interaction between two strategies, innovation and market … orientation, and identifies key components of the market orientation construct that interact with the innovation process. This …
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ENGLISH ABSTRACT:Knowledge is increasingly being recognised as the key element to an organisation’s sustainabilityand competitiveness. Knowledge assets refer to organisational resources made of or incorporatingknowledge. These assets ultimately create the ability for an organisation to carry...
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