paper examines the factors that influence companies' marketing innovation decisions and marketing performances by using the …, the findings show that customer orientation enhances marketing performance, but does not influence marketing innovation … marketing innovation decision, but not on marketing performance. Second, marketing innovation activities such as product design …

prevailing organization's market orientation and marketing innovation activities. The sample of organizations consists of … business enterprises from the manufacturing sector in the Czech economy. Data come from the Community Innovation Survey in 2014 … and are analyzed using the innovation process econometric modeling. This innovation survey covers the period of a 3 year J …