students’ exposure to pharmaceutical marketing, their attitudes about marketing practices, relationships with industry, and …

because of their influence on prescribing, and their potential impact on consumer safety. Very little research has been … to date about prescription drug samples, discusses the issues raised in the context of traditional marketing theory, and …

physicians and health institutions provide higher level of service to patients. In an empirical study conducted in the … companies' sales representatives and their customers (i.e., physicians subscribers in the primary health protection and … physicians specialists in the secondary health protection that only recommend medicines). …