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Kundenbindung und Kundenwert : Der Einfluss von Einstellungen auf das Kaufverhalten
Vogel, Verena
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2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515590
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Kundenbindungsstrategien für Business-to-Consumer-Märkte : Theoretische Entwicklung und empirische_Überprüfung eines methodischen Ansatzes
Bagusat, Ariane
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2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515228
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