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Unternehmenswert aus Sicht eines nachhaltigen Managementmodells - Stakeholder- und Customer-Value
Weissenberger-Eibl, Marion A. - In: Unternehmensbewertung und Basel II in kleinen und …, (pp. 289-305). 2003
Persistent link: https://www.econbiz.de/10001759680
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Customer Perceived Value als Komponente von Performance Measurement-Systemen
Schröder, Regina W.; Wall, Friederike - In: Controlling zwischen Shareholder Value und Stakeholder …, (pp. 105-126). 2009
Persistent link: https://www.econbiz.de/10003868787
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Desinvestition, Customer Equity und Verbundeffekte
Christians, Uwe - In: Bankenmanagement : erfolgreiches Banking in …, (pp. 153-183). 2006
Persistent link: https://www.econbiz.de/10003397880
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Values obtained from customer relationship management
Danielak, Wiesław - In: Innovation and entrepreneurship : theory and practice, (pp. 9-17). 2020
Persistent link: https://www.econbiz.de/10012257558
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Moving from customer lifetime value to customer equity
Drèze, Xavier; Bonfrer, Andre - In: From Little's law to marketing science : essays in …, (pp. 85-125). 2016
Persistent link: https://www.econbiz.de/10011436073
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Context management approach to value co-creation : toward dynamic process model of customer as value co-creator
Fujikawa, Yoshinori; Akutsu, Satoshi; Ono, Joji - In: Global perspectives on service science: Japan, (pp. 31-47). 2016
Persistent link: https://www.econbiz.de/10011487594
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Customer relationships between private and public value
Bieger, Thomas; Lorz, Michael - In: How to succeed in the digital age : strategies from 17 …, (pp. 261-278). 2014
Persistent link: https://www.econbiz.de/10010341212
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Using customer profitability and customer lifetime value to manage strategic accounts
Lemmens, Régis; Vanderbiesen, Tomas - In: Handbook of strategic account management : a …, (pp. 267-286). 2014
Persistent link: https://www.econbiz.de/10010341337
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Creating value for customers
Bitkowska, Agnieszka - In: Strategic value management : a dynamic perspective, (pp. 200-207). 2019
Persistent link: https://www.econbiz.de/10011980503
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Customer value management in the context of quality management of medical services
Popławska, Ewa - In: Strategic value management : a dynamic perspective, (pp. 233-245). 2019
Persistent link: https://www.econbiz.de/10011980507