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Optimizing locations through a maximum covering/p-median hierarchical model : maternity hospitals in France
Baray, Jérôme; Cliquet, Gérard - In: Journal of business research : JBR 66 (2013) 1, pp. 127-132
Persistent link: https://www.econbiz.de/10009720378
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The role of brand attachment strength in higher education
Dennis, Charles; Papagiannidis, Savvas; Alamanos, … - In: Journal of business research : JBR 69 (2016) 8, pp. 3049-3057
Persistent link: https://www.econbiz.de/10011507912
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Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine; Wong, IpKin Anthony - In: International journal of hospitality management 56 (2016), pp. 109-118
Persistent link: https://www.econbiz.de/10011521730
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The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution
Hunt, Shelby D. - In: Journal of business research : JBR 95 (2019), pp. 408-416
Persistent link: https://www.econbiz.de/10011980217
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How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Iglesias, Oriol; Markovic, Stefan; Rialp Criado, Josep - In: Journal of business research : JBR 96 (2019), pp. 343-354
Persistent link: https://www.econbiz.de/10011981068
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The effect of authenticity perceptions and brand equity on brand choice intention
Tuan Minh Phung; Pham Thi Minh Ly; Tin Trung Nguyen - In: Journal of business research : JBR 101 (2019), pp. 726-736
Persistent link: https://www.econbiz.de/10012103564
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Authenticity perceptions, brand equity and brand choice intention : the case of ethnic restaurants
Lu, Allan Cheng Chieh; Gursoy, Dogan; Lu, Carol Yirong - In: International journal of hospitality management 50 (2015), pp. 36-45
Persistent link: https://www.econbiz.de/10011387951
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Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho; Bang, Nguyen; Lee, Timothy J. - In: International journal of hospitality management 50 (2015), pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
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The effects of corporate social responsibility on brand equity and firm performance
Wang, Hanmin; Chen, Pei-Hua; Yu, Tiffany Hui-Kuang; … - In: Journal of business research : JBR 68 (2015) 11, pp. 2232-2236
Persistent link: https://www.econbiz.de/10011389301
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Innovative brand experience's influence on brand equity and brand satisfaction
Lin, Yi Hsin - In: Journal of business research : JBR 68 (2015) 11, pp. 2254-2259
Persistent link: https://www.econbiz.de/10011389317