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A resource-advantage perspective on pricing : shifting the focus from ends to means-end in pricing research?
Rest, Jean-Pierre van der; Roper, Angela - In: Journal of strategic marketing 21 (2013) 6, pp. 484-498
Persistent link: https://www.econbiz.de/10010207313
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Special issue: Celtic marketing concepts
Brown, Stephen (contributor) - 2007
Persistent link: https://www.econbiz.de/10003437650
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An examination of Celtic craft and the creative consciousness as a contribution to marketing creativity
Fillis, Ian - In: Journal of strategic marketing 15 (2007) 1, pp. 7-16
Persistent link: https://www.econbiz.de/10003437652
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Fatal errors: unbridling emotions in service failure experiences
O'Donohoe, Stephanie; Turley, Darach - In: Journal of strategic marketing 15 (2007) 1, pp. 17-28
Persistent link: https://www.econbiz.de/10003437655
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Exploring the Celtic narrative in advertising: goddess culture and the lexicon of perfumery
Stevens, Lorna; Maclaran, Pauline - In: Journal of strategic marketing 15 (2007) 1, pp. 29-39
Persistent link: https://www.econbiz.de/10003437657
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Inventing the pubs of Ireland: the importance of being postcolonial
Patterson, Anthony; Brown, Stephen - In: Journal of strategic marketing 15 (2007) 1, pp. 41-51
Persistent link: https://www.econbiz.de/10003437659
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I bet you look good on the salesfloor
Kelley, Ian - In: Journal of strategic marketing 15 (2007) 1, pp. 53-63
Persistent link: https://www.econbiz.de/10003437661
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The closing of the marketing frontier
Faulkner, Peregrine - In: Journal of strategic marketing 15 (2007) 1, pp. 65-75
Persistent link: https://www.econbiz.de/10003437662
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The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context
Ben Youssef, Kamel; Leicht, Thomas; Pellicelli, Michela; … - In: Journal of strategic marketing 26 (2018) 8, pp. 723-739
Persistent link: https://www.econbiz.de/10011978586
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Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert; Weinstein, Art - In: Journal of strategic marketing 27 (2019) 2, pp. 164-176
Persistent link: https://www.econbiz.de/10012202451